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November 12, 2006
Why does KABC-7 have to be so annoying?
Why do local news affiliates feel like they have to sell themselves as the viewers' best friends?
KABC-7, the Los Angeles station, just ran an ad featuring the anchors, the sports guy and the weatherman all hanging out in a unsuspecting couple's house.
Everywhere the bewildered husband turns, he finds grinning, blow-dried, teleprompter-reading twinkies grinning at him with dazzling enamel-veneered smiles.
Gadzooks!
The only thing I want from my local news (on the rare occasions when I actually want to watch local news) is to get a quick rundown on the happenings in my neck of the woods in the least annoying manner possible.
KABC fails that test with this ad alone.
**UPDATE**
The wife tells me they're all the sportsguys.
Ahem.
Whatever.
Still annoying.
**FURTHER UPDATE**
I knew that "whatever" was going to cost me.
Sigh.
Posted by Mike Lief at November 12, 2006 04:40 PM
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Comments
You owe the wife some "honey dos" for that one.
Posted by: Pip at November 12, 2006 05:19 PM