January 29, 2008
Apple's got another hit -- and it ain't a computer
Whether or not you think Apple's latest computer -- the remarkably thin Macbook Air -- is the greatest thing since sliced bread, there's no denying that the hip marketers have chosen yet another great song to pair with the product.
It's "New Soul" by Israeli singer Yael Naim, and it -- and the video -- are terrific. I love her slightly-accented, ever-so-slightly husky voice.
According to Wikipedia, she served in the Israeli Defense Forces, which just makes her more interesting, don't you think?
The other musician I was introduced to thanks to Apple is a singer named Feist. I don't listen to new music on the radio (unless it's country), so this is as much exposure as I get to hip, cool artists.
Feist's song "1 2 3 4" was used to sell the iPod, and it's another catchy tune with a quirky, oddly compelling video.
Enjoy.
Posted by Mike Lief at January 29, 2008 09:36 PM
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Comments
They're both nice, but I prefer Shania Twain.
Posted by: The Little Coach at January 30, 2008 04:06 PM
Argh! Ya beat me to it. I'm planning to make "New Soul" my Sunday music embed post. I post the Feist song quite a while ago and, if you stop by Pugs of War, you can see the MADtv parody of "!-2-3-4" which is rather amusing.
Don't forget that a while back Apple used The Fratellis "Flathead" which is a KICKin' song.
Posted by: BlogDog at January 31, 2008 05:44 PM
I love all the songs Apple uses for their commercials. There is a song called "Are you gonna be my girl" by a band called Jet that is great, and Mary J. Blige - "Work That" is a really upbeat positive song both used for IPod commercials. Apple really seems to ace their music and everything they produce as well.
:)
Posted by: April at February 3, 2008 10:02 AM