March 02, 2008
Stupid marketing tricks
I know you'll find this shocking, but I've come across something else that irritates me: advertising and marketing gimmicks predicated on consumers being dolts, easily impressed by size -- even if said size has nothing to do with the product.
For instance, take a look at this container.
It's a bottle of tablets that I take for my arthritic shoulders (getting older sucks!); they've actually made a difference over the last year, substantially lessening the aches and pains associated with being me.
Anyhow, I unscrewed the cap and removed the protective film, then peered inside.
What the hell? This thing's less than half full. It's not easy to make out how much air is packaged along with the tablets, so let me make my point more graphically.
The pills only come up to here.
I can't imaging choosing one brand of this stuff over another just because the damn bottle is bigger. If anything, I'd prefer a smaller container -- easier to store for those of us living in compact homes -- or more tablets per container (fill 'er up, Doc).
And that's my annoyance of the day for Sunday, March 2, 2008.
Posted by Mike Lief at March 2, 2008 07:14 PM
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