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March 17, 2008

Out-of-this-world product placement

The picture of the Space Shuttle Endeavor was taken last week, while the bird was in Earth orbit, the astronauts hard at work. According to the information on NASA's website:

ISS016-E-032312 (12 March 2008) --- An overhead view of the exterior of Space Shuttle Endeavour's crew cabin, part of its payload bay doors and docking system was provided by Expedition 16 crewmembers on the International Space Station (ISS). Before docking with the station, astronaut Dominic Gorie, STS-123 commander, flew the shuttle through a roll pitch maneuver or basically a backflip to allow the space station crew a good view of Endeavour's heat shield. Using digital still cameras equipped with both 400 and 800 millimeter lenses, the ISS crewmembers took a number of photos of the shuttle's thermal protection system and sent them down to teams on the ground for analysis. A 400 millimeter lens was used for this image.

Wait a minute -- what's that? Over there on the left. In the second window?

Let's take a closer look.


Space Shuttle detail.jpg


That, my friends, is an Apple iPod, in an out-of-this-world bit of product placement.

According to the folks at Gizmodo, the regular lithium batteries had to be replaced with akalines, in order to reduce the risk of fire -- all without reducing the cool-factor.

I guess even space gets boring without your favorite tunes along for the ride.

Posted by Mike Lief at March 17, 2008 07:02 AM | TrackBack

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