April 04, 2008
Infuriating commercial of the day
HMO Kaiser Permanente -- ostensibly concerned with our health -- tries to give me a heart attack with this ad, delivering at least half its pitch in upbeat, chirpy spanish.
Is it asking too much for advertisers to save the espanol for Telemundo?
Honestly, I've never had an opinion one way or another about Kaiser, but after this ad, I'd rather go to my vet -- or Dr. Kevorkian -- than let these illegal-immigrant-pandering sawbones get their mitts on me.
Arrrgggghhh.
Posted by Mike Lief at April 4, 2008 10:02 PM
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Comments
Dude,
This is the infuriating commercial of the day? I don't wnat to be too critical, but you might want to consider having your doctor check your meds. This is so inoffensive from the perspective of the bilingual aspects. Sure it's insipid, but that's not related to the use of Spanish. This is a commercial where a company, trying to make a profit, thinks that teaching some people a few words from another language would be a cute. They must think the commercial appeals to the audience seeing it; that they will find it cute. This isn't an invasion from the South.
Posted by: GasBag at April 10, 2008 09:12 PM
How is this pandering to a illegal immigrants? Isn't it pandering to Spanish speaking people and/or people who don't find hearing Spanish to be offensive?
And by the way, other than YouTube, where was it aired? I mean, maybe they're airing it on shows that are watched heavily by people who speak Spanish. I've got to say, GasBag's comments were pretty insightful on this commercial; you need to up your tranquilizer dosage if this is what's infuriating you...It's annoying to be sure, but you're headed to the vet or Kevorkian rather than Kaiser because they have asinine commercials that include some Spanish? Kaiser's mediocre to lousy patient care should be a sufficient reason, not their marketing department.
Posted by: BullButts at April 11, 2008 07:26 AM
I agree with Mike 100%. And yes, the commercial has been aired on television. The commercial is not cute. It's crap! God Bless Mike Lief!
Posted by: ABunker805 at April 23, 2008 08:59 PM